The recent New York Times DealBook Summit surfaced a critical conversation about AI's impact on the creative economy. OpenAI's Sam Altman acknowledged the need for new compensation models for creators. As pioneers in the digital human space, we at Hyperreal strongly resonate with this vision of establishing new protocols for creator revenue streams.
Altman highlighted a future where creators could be compensated when their style or likeness is used in AI systems—a model that directly aligns with Hyperreal's mission. While the legal landscape around AI training and copyright remains complex, we believe the core question isn't about restricting innovation but building sustainable economic models that benefit all stakeholders.
The tension between traditional copyright frameworks and emerging AI capabilities, as evidenced by the ongoing NYT lawsuit against OpenAI, underscores the urgency of developing new standards. At Hyperreal, we're actively working to bridge this gap, developing technologies and business models that respect creator rights while pushing the boundaries of what's possible with AI.
Our approach focuses on creating value for creators in the AI age, ensuring they maintain control over their digital identity while benefiting from new revenue opportunities. We believe the future of content creation lies in collaborative models where human creativity and AI capabilities enhance each other, supported by fair compensation structures.
The industry stands at a crossroads, and we're committed to being part of the solution. By developing transparent, creator-centric systems, we're helping build the infrastructure for a more equitable, creative economy.
Read the full article here: https://www.hollywoodreporter.com/business/business-news/openai-ceo-sam-altman-content-creators-elon-musk-1236077011/
About Hyperreal®
Hyperreal® is a pioneer in virtual entertainment production, empowering A-list talent and global brands to authenticate, monetize, and securely vault their digital identities. Founded by award-winning VFX Director Remington Scott, the company enables talent to maintain control while expanding their presence across virtual ecosystems. The company's leadership, recognized by The Academy of Motion Picture Arts & Sciences, The Visual Effects Society, and The Advanced Imaging Society, brings together accomplished veterans from Weta Digital, Industrial Light & Magic, Sony Pictures Imageworks, Activision, and Disney. For more information, visit https://www.hyperreal.io
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